This page contains rate information for businesses that are interested in investing in ad space on the Tampa Bay Modeling web site.
Unlike other web sites which sell ads based on click through numbers, this site sells ad space on a single page or single content property basis. The key to how your banner ad account will be utilized and billed is in the code at the bottom of each page. For example, if the banner is on a page coded A1-M, it is a high traffic page (A1) denoted as a menu (-M). The banner would only be on that page for the duration of the account. If the page is coded A1-C (and this is an example, as a "C" allocation would rarely be an A1; It would an A2 or lower), then it would be a high traffic (A1) article, tutorial, or other content piece (C) consisting of several pages. These pages would all be counted as one in billing, and the banner would be on the bottom of each of them.
Before we confuse anyone, here is a table of page rank rate codes and explanations.

A1: A main part of the site. Highest traffic and ad exposure. Usually a menu page.
A2: High traffic part of the site. A submenu or highly featured article.
A3: Above average traffic. Normally an article.
A4: Average traffic. Deeper within the site structure within subdirectories.
A5: A low traffic part of the site. The rates are lower, too.
A6: The slowest part of a site. A6 pages are rare, and usually denote an archive which is rarely accessed. Of course, the rates are inexpensive, too.

After the page rank indicator is the page type. This is represented by either "M" for Menu or "C" for content. The page type indicator, after a hyphen, is important for one reason. If it is an "M", your banner will only be used on that page. If it a "C", then it is site content which may be several pages long, as long articles are broken down into separate pages to make reading and bookmarking them easier. If a business wants to sponsor a particular article of, let's say six pages, it would not be cost effective or fair to bill them for all six pages, since the article is technically one "banner page" organized into six. So, if it is a "C" page, the banner would show up on all the pages within the article at the billed rate of one page.
Now that we have explained the way the codes are formatted, let's go on to advertising rates. Each page rank has a monthly rate and the minimum months that must be purchased. The banner will be on the page (or pages if it is a "C") for the months purchased. Each of these page rank indicator rate codes have minimum months that must be paid at the time of purchase in full.

These rates are good until Spring 2005.

Billing Rate Code - Monthly Rate

A1 - $100.00
A2 - $75.00
A3 - $50.00
A4 - $30.00
A5 - $20.00
A6 - $15.00

See if you can read this coding:
A3-C
That's right. The code fits an article that has above average web traffic. Since it is a "C", the advertised banner is posted on every page of the article. The advertiser "sponsors" the article. If the article is on a topic covering what the advertiser is selling, the ad is more effective because the possibility that it is being seen by the target audience is higher.

Contact us to advertise on this web site. Inform us of the location and the rate code, too.

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