This
page contains rate information for businesses that are interested in
investing in ad space on the Tampa Bay Modeling web site.
Unlike other web sites which sell ads based on click through numbers,
this site sells ad space on a single page or single content property
basis. The key to how your banner ad account will be utilized and billed
is in the code at the bottom of each page. For example, if the banner
is on a page coded A1-M, it is a high traffic page (A1) denoted as a
menu (-M). The banner would only be on that page for the duration of
the account. If the page is coded A1-C (and this is an example, as a
"C" allocation would rarely be an A1; It would an A2 or lower),
then it would be a high traffic (A1) article, tutorial, or other content
piece (C) consisting of several pages. These pages would all be counted
as one in billing, and the banner would be on the bottom of each of
them.
Before we confuse anyone, here is a table of page rank rate codes and
explanations.
A1: A main
part of the site. Highest traffic and ad exposure. Usually a menu page.
A2: High traffic part of the site. A submenu or highly featured article.
A3: Above average traffic. Normally an article.
A4: Average traffic. Deeper within the site structure within subdirectories.
A5: A low traffic part of the site. The rates are lower, too.
A6: The slowest part of a site. A6 pages are rare, and usually denote
an archive which is rarely accessed. Of course, the rates are inexpensive,
too.
After the page rank indicator is the page type. This is represented
by either "M" for Menu or "C" for content. The page
type indicator, after a hyphen, is important for one reason. If it is
an "M", your banner will only be used on that page. If it
a "C", then it is site content which may be several pages
long, as long articles are broken down into separate pages to make reading
and bookmarking them easier. If a business wants to sponsor a particular
article of, let's say six pages, it would not be cost effective or fair
to bill them for all six pages, since the article is technically one
"banner page" organized into six. So, if it is a "C"
page, the banner would show up on all the pages within the article at
the billed rate of one page.
Now that we have explained the way the codes are formatted, let's go
on to advertising rates. Each page rank has a monthly rate and the minimum
months that must be purchased. The banner will be on the page (or pages
if it is a "C") for the months purchased. Each of these page
rank indicator rate codes have minimum months that must be paid at the
time of purchase in full.
These rates are good until Spring 2005.
Billing Rate Code - Monthly
Rate
A1 - $100.00
A2 - $75.00
A3 - $50.00
A4 - $30.00
A5 - $20.00
A6 - $15.00
See if
you can read this coding:
A3-C
That's right. The code fits an article that has above average web traffic.
Since it is a "C", the advertised banner is posted on every
page of the article. The advertiser "sponsors" the article.
If the article is on a topic covering what the advertiser is selling,
the ad is more effective because the possibility that it is being seen
by the target audience is higher.
Contact
us to advertise on this web site. Inform us of the location
and the rate code, too.
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