TAMPA BAY MODELING ARTICLE
MODELING
COMPOSITE CARDS
By Tampa photographer
and designer C. A. Passinault
Tampa Bay
Modeling
Modeling Composite Cards
By C. A.
Passinault, lead Tampa
photographer and Tampa
graphic designer, Aurora
PhotoArts Tampa Bay photography and design.
The
Myths of Cheap and Expensive Comp Cards
It can be argued that the modeling agency-referred laser composite cards
are inexpensive and that they get the job done. Well, the smart model
realizes that you get what you pay for, and in today's competitive modeling
industry, it is no longer acceptable to settle for making compromises
and taking shortcuts to get the job done. The professional model is obligated
to do the job better than other models, and any agency which tells the
model otherwise is hurting their modeling career.
We are about to teach all of you models about value versus cheap, and
how the best quality composite cards can actually be less expensive than
the cheap ones in more than one way.
The following numbers given are only used as an example, roughly equivalent
to observed rates, but in no way exactly like the rates of any service
company. Let's take a look, shall we?
Cheap laser composite cards.
Modeling agencies refer models to these low quality composite card printing
services. For $80.00 or so, the models could obtain 200 laser-printed
composite cards. That breaks down to 40 cents per card, and while they
do get the job done, the quality is mediocre at best, with flimsy paper
stock and washed-out colors.
RATE: $80.00
COMPS: 200
COST PER CARD: .40
PROS: Inexpensive
CONS: Low quality paper stock and washed-out colors.
POINT: These cards are the same as most of them out there,
so the model really won't look worse than the other models using them.
They won't, however, look better, either, and will get lost in the crowd.
With new
digital presses and competitive printing services, the modern model has
more options when printing their composite cards. They no longer have
to accept the cheap laser cards, and can step up to the best quality at
an unbeatable value. Models should never settle for services with the
lowest rates (this goes for photography, too). They must evaluate the
total value of the service.
The best modeling composite cards out there are printed on 14 point paper
stock on digital presses using a 4/4 color process. The cards are thick
and high quality, with rich colors, and once coated with a UV coating
they have an almost plastic feel. With the UV coating, these composite
cards are fairly robust, and will last much longer than laser cards. The
colors also do not fade with time. These composite cards are awesome,
but the initial outlay is more expensive. The model can expect to pay
out at least $250.00 for printing alone. With design and set-up overhead,
950 of these cards, the minimum printing run. goes about $350.00.
RATE: $350.00
COMPS: 950
COST PER CARD: .36
PROS: High quality, thick composite cards with excellent
color. Cards are robust and last forever.
CONS: More expensive initial outlay for a good number
of cards.
POINT: Broken down by the numbers, these composite cards
blow away laser composite cards in every way. They will get the model
noticed, are less expensive per card, and have outstanding color and overall
quality. Some may argue that investing in 900 to 1,000 composite cards
is overkill, and that the model doe not need that many composite cards.
This would be true if the model was dumb enough to be represented by only
one modeling agency. Once you factor in that a smart model is represented
by several modeling agencies (each require at least 150 comps, and often
more), and that the model needs composite cards for their independent
modeling efforts, all those cards become necessary. If a model limited
themselves to 200 composite cards, they would only have enough to stock
one modeling agency with comps, and would not have the comps needed to
obtain modeling jobs on their own- This must be considered when an agency
tells that model that 950 comps are too many, as small composite card
orders make the model more dependent upon the agency!
You
get out of your modeling career what you put into it.
In closing. models need to realize that overall value in obtaining their
modeling career tools is what they should look at and not the lowest costs.
Going cheap only handicaps the modeling career of the professional model,
and makes them more dependent upon modeling agencies which may not have
the best interest of the model in mind.
Smart models invest in the high quality composite cards, allowing them
to compete successfully against other models, as well as giving them the
flexibility to maximize the job leads in their modeling career. If you
fall for the agency line and go for the 200 cheap laser cards, don't blame
us when smarter models book all the modeling jobs out from under you.
Blame the agency booker who gave you the bad advice.
NEXT:
MODELING COMPOSITE CARDS
C.
A. Passinault, who writes the Tampa
Photography Blog, is a Tampa
photographer who is a modeling composite card and actor headshot expert,
and has done them for many years. These comp cards and headshots have
proven to be effective in large markets such as New York and Los Angeles.
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UPDATED 05/04/08
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