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Thursday, December 14, 2006

Backwards Business.

If what agencies keep saying were true, then the business world would be as backwards as the modeling industry is. Businesses would be completely dependent upon temp agencies for their employees, and Human Resources departments would not exist because no one but the temp agencies would be qualified to screen and hire prospective employees. Could you imagine any professional business being insulted by being told by the temp agencies that they were not qualified to hire their own employees? In the modeling world, such presumptions are openly accepted. In the business world, the temp agency would find themselves out of business with this attitude after they were laughed at and then rightfully fired.
Time and time again, it had been proven that when you apply business tactics to the modeling world, which have been around since civilization began, to the backwards modeling world, which have only existed on convenience born from the limitations before the communications age and have been around for less than one hundred years, that the business tactics beat out the modeling industry ways every time. Every time. Anyone who keeps on telling others that the agency way is the only way either have limited business knowledge or their motives are entirely self serving, and cannot be trusted. If you maintain an industry which embraces monopolies and working-conflicts of interests, you maintain the environment of corruption, mistrust, and the potential to mislead and scam people.
Why do you suppose that model and talent agencies are so tightly regulated here in Florida? Is it because they are entirely trustworthy? What do you think? Show me an industry that has to be regulated, and I will show you an industry with some serious flaws. Sure, model and talent agencies do have a place in the modeling world. That place is merely as one source of jobs on an un exclusive basis; one of many sources of jobs. Model and talent agencies have no business trying to manage the careers of the models who employ them because of ethical conflicts and the fact that they also represent the competition of the models who they are supposedly guiding (er... manipulating).
Agencies only have leverage in the careers of models if they are the only game in town, and the secret is that they no longer are. Thousands of models now book work on their own, and the agencies know it. Do you think that the agencies want the models who they control to find this out?
So, you’re a model who wants to continue deluding themselves that the agency way is the only way? You rationalize that the agencies are booking you work and that you don’t want to risk pissing them off if they find out that you are going around them to book jobs on your own? If this is you, and you don’t have the courage to smash through artificial limitations that others impose on your career, I suggest that you continue. Models who sell themselves short make those of us who are smart enough to take advantage of obvious possibilities look good. Frankly, we will continue to out-book the models who are content to be led through their careers, and that’s good for us.
So, who will you trust? Will you trust agencies, model consultants, model managers, and sell-out photographers with self-serving agendas and who are only seeking to make models dependent upon them? Will you trust those who indoctrinate models with outdated, safe information which keeps the lies of the old industry alive? Or, will you be smart enough to trust model resource sites who are sincerely here to help models become empowered in their careers? Will you trust model resource sites who will teach you how to become independent of others and to be able to find and book work on your own? The choice is yours.
Give someone a fish, and you feed them for a day. Teach someone to fish, and you feed them for a lifetime. The truth is that a high school dropout can do what many of these agencies can do, as long as they can read and comprehend what we publish. It's up to you, now. Go to it.

~ Danielle Cooper, Editor

Tampa Bay Modeling

Clearwater Beach, Florida

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