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TAMPA BAY MODELING ARTICLE

MODELING COMPOSITE CARDS

By Tampa photographer and designer C. A. Passinault

Tampa Bay Modeling

Modeling Composite Cards

By C. A. Passinault, lead Tampa photographer and Tampa graphic designer, Aurora PhotoArts Tampa Bay photography and design.

Zed Cards And Other Common Names For Comp Cards
There are some of you who may be wondering what a zed card is. A zed card is another name for a composite card. Composite cards are also referred to as simply comp cards. That's all you need to know about the different names that these cards have, although there are many others (and no, "comp" is not short for "compensate" or "compensation", either; composite cards are often referred to as a "comp", or "comps").

Layout and Design of your Modeling Comps
The layout and design of your modeling composite cards should be clean and easy to read, never with too much clutter or clashing elements which distract the eye from the modeling photographs on the card. Mush like an ideal modeling portfolio picture, there should be a subject (the model pictures) and a composition which emphasizes the subject. This is why some of the best modeling composite card designers are also some of the best modeling portfolio photographers. If the photographer takes poor modeling portfolio pictures, like most wedding photographers do, then it is likely that they will do a poor job at designing composite cards.
If the composite card is too busy in design and looks like those tacky nightclub fliers which fill your Myspace mail inbox, the composite card will be less effective as a modeling marketing tool. Keep it simple, with clean lines and a clean layout, and let the pictures do the selling without the distractions.
Another thing which needs to be said about the design of modeling composite cards is to leave a blank area where modeling agencies can place their agency sticker. The smart model would never allow their agency name to be printed on their composite cards. As modeling agencies are only useful as one of many sources of modeling jobs, and they have no business trying to manage the career of any model, there needs to be a place for that sticker. If the model is represented by modeling agencies, each agency would receive a number of composite cards and would place their agency sticker on the cards.
Agencies? I have a couple of points to bring up about modeling agencies, and both have to do with the quality of the cards and the number ordered. Read on.

Modeling Agency Comp Cards
The majority of modeling composite cards floating around in the industry are cheap laser cards. These laser cards are referred to the models by the modeling agency, and often have the modeling agency name printed on them. Other modeling agencies, if they obtain the card, simply place their agency stickers over the name of the original modeling agency printed on the composite cards, but keep in mind that this may annoy them. Smart models never make waves when they do not have to, and modeling agencies have no business knowing who the other modeling agencies who represent them are.
We disagree with the practice of using cheap laser cards, as it is outdated, however the cheap quality of the laser composite cards does open opportunities for the smart models who compete against the models who use the cheap cards. especially if the model is smart enough to invest in professional quality composite cards and refuses to use laser composite cards.
In the old days, it was difficult for models to book work on their own, and most needed agencies. A lot has changed. Models no longer have to depend upon a modeling agency, and they have many different choices available to them. The days of the cheap laser cards are over because the model no longer has to accept them or the bad advice that an agent will give to them. Read on, smart models.

NEXT: THE MYTHS OF COMPOSITE CARDS


C. A. Passinault, who writes the Tampa Photography Blog, is a Tampa photographer who is a modeling composite card and actor headshot expert, and has done them for many years. These comp cards and headshots have proven to be effective in large markets such as New York and Los Angeles.

This article may be read by professional models free of charge. We retain ownership and copyright. Article cannot be reposted on another site without the express written permission of Tampa Bay Modeling and the author. Article cannot be sold or used outside of this web site for any reason. If you see this article anywhere else, or someone passes the information as their own knowledge without citing the source, please contact Tampa Bay Modeling and let us know. If someone steals this article and uses it to sell a service or a product, then they will also scam their clients. This article is for the benefit of models, and we have no intention of educating modeling scams with our articles or anyone profiting from our content. For more, please read our Tampa Bay Modeling Terms Of Use.

UPDATED 05/04/08

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