| OPINION 
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        - NEXT Monday, 
        December 25, 2006 Beware 
        Of Free Gifts With Strings Attached. Are 
        free model consultants and TFP photography really worth it? What is presented 
        as free may not turn out to be. Today, it 
        is Christmas, and as a professional fashion model I have a lot to be thankful 
        for. I am thankful for the few honest agencies who refer me to jobs, and 
        I am even more thankful that I am a smart model who thinks for herself, 
        takes the initiative, and books work without agency representation, too. 
        I am also thankful that no Hurricanes threatened my Clearwater Beach condo 
        in 2006, as I really like it here, the view of the Gulf of Mexico is stunning, 
        and I never want to move. The Tampa Bay Modeling web site likes it here 
        at home, as well. An absence of Hurricanes is the best present that I 
        could have had this year, and the weather has been quite excellent in 
        2006. Since New Years and 2007 is only a week away, I'm also taking time to 
        reflect on the Tampa Bay modeling industry in 2006 and some rather interesting, 
        as well as disturbing, developments. Model job scams, which have been 
        the most common model scam the past five years, have finally been surpassed 
        by a new kind of model scam. This scam is the model consultation scam, 
        and it is the new threat to aspiring new models in 2007.
 As I open the gifts from under our tree, I have to think. I think about 
        analogies and the ironies behind them. Which gifts are really free for 
        me? I know my fiancé and I trust him; trust, after all, is the 
        foundation of any personal, or professional, relationship. Trust cannot 
        be given and must be earned, and the first step toward trust is to get 
        to know exactly who you are dealing with and what their true intentions 
        are (As our friends over at Independent Modeling say, "Clarify and 
        Verify" - Clarify what their intentions are and Verify their professional 
        references so you know who they are who they say that are). I know all 
        the other people in my life who give me gifts, too. I know that my presents 
        don't have strings attached, and they won't lead to some sale or bill 
        either immediately or somewhere down the line. What is presented as free 
        is actually free, and is not at all misleading in any way, especially 
        since I know and trust the sources. Well, at least they don't have strings 
        now. I take the time to carefully study how the present is wrapped and 
        methodically take the ribbons, or strings, off first before opening it. 
        Did you know that you can get paper cuts from the ribbons and wrapping 
        if you tear into them too fast? While hand models should take heed, it 
        is an analogy which all models should learn from. Any time that you rush 
        into anything without checking it out first, you're being reckless, and 
        there is a high risk of getting hurt from your impatience and ignorance.
 You get the analogy. I am sure of it. Anyhow, it is now time for me to 
        get to the main subjects as we explore not one, but two of the greatest 
        threats to aspiring new models in 2007. These threats could also be a 
        concern for professional models, too, if they don't know what to watch 
        out for. Rest assured the Tampa Bay Modeling and our allies will be fighting 
        these scams with all of our resources in the coming months and years.
   
        Model 
        Consultation ScamsWhile modeling resource sites like Tampa Bay Modeling and Independent 
        Modeling have done great things such as teach models how to book model 
        jobs without agencies and how to recognize and avoid models scams, the 
        free information on the sites has actually helped some scams. We've seen 
        many different model scams evolve as they tried to compensate for the 
        models who knew what they were doing, and we've even seen a new kind of 
        model scam, the model consultation scam, feed off of free modeling resource 
        sites and become a threat. Many of the so-called model consultants emerged 
        from the ashes of photo mill agencies who were shut down by the authorities, 
        sued by models, or quit using an agency license to bait models while they 
        were ahead. Bogus model management operations and model consulting firms 
        used to be far less common than they are now, and model job scams used 
        to be the main threat. Because of all of the excellent free information, 
        model career tools, and posts on model job boards, however, these operations 
        now have an endless source of material that they can steal and then try 
        to sell back to models, boosting their credibility and giving them ammunition 
        in their scams. While sites like Independent Modeling and Tampa Bay Modeling 
        realize that much of our material is being stolen and resold to models, 
        we have studied the problem and have come up with solutions. Instead of 
        restricting our information, model job tools, and model job information, 
        we are going to increase what we offer and make sure that models know 
        about it. Some of you might be wondering if this will only serve to help 
        the model consultants and their scams. It won't. Why is that? Simply because 
        we are the source, and it is too much of a good thing. We can drop the 
        bottom of market that there is for selling stolen content because we will 
        flood the market with better content and much more of it. This will make 
        it less valuable as something to sell. Additionally, with the market flooded, 
        there is a higher risk that the models going to these model consultants 
        will already know the true source of the material that they are pitching. 
        It will become far too risky to sell stolen material to models because 
        it could backfire, undermining their credibility as the models realize 
        that if the model consultant is ripping off free modeling resource sites, 
        then they lack professional integrity and will rip them off, too. Besides, 
        why pay for something that is plentiful, better, and available for free 
        on web sites? This is a great solution.
 Model consultants and managers cannot make money by booking models into 
        jobs because they have to have an agency license, at least in Florida, 
        to do that. What they will do is tell models that they can help their 
        careers and that they will refer them to model jobs for free. Don't believe 
        it. No professional business is going to call up businesses who are looking 
        for models when they cannot make money from the referral. Instead, these 
        "free referrals" that they to offer, if they exist at all, have 
        nothing to do with them, and were instead quickly gleaned from free modeling 
        web site job boards and other free online sources, or simply made up. 
        No one is in business to work for free. Don't ever forget that.
 What model consultation scams do is hold modeling information and model 
        job leads as an incentive to get the model to work with them (exactly 
        like a photo mill agency, except with reduced risk to the scam because 
        they are not an agency). The models are baited by the possibility of obtaining 
        job leads and are then sold expensive model portfolio photography services, 
        composite cards, and other things that they don't need if they are already 
        an established professional model looking to book jobs.
 Some model consultants will make the claim that if you are already a professional 
        model and have a portfolio and composite cards, then they will refer you 
        to the jobs anyway and you won't need to invest in portfolio photographs 
        and composite cards. Don't believe that, either. If that was true, then 
        how would they make money and stay in business? Even if you are an experienced 
        professional model with a proven portfolio and composite cards, it won't 
        be good enough for them. They will nitpick the portfolio and claim that 
        they cannot refer models to "their job contacts" unless they 
        know that the model is a good model and that they can do the job. They 
        will dismiss your portfolio and composites, regardless of how good they 
        are, and try to sell you services that don't need anyway. They don't really 
        want to help models, as they are really only after your money.
 Don't believe me? Why don't you go ahead and buy what they are selling. 
        Compare the jobs that they offer you with jobs that are up on sites such 
        as Independent Modeling and Florida Models. Better yet, see if there really 
        are any jobs. I'll bet that you will find that the job leads that they 
        had are now mysteriously booked and that there are no more that are "right" 
        for you. Compare your new portfolio with your old one. Notice how they 
        treat you after you have paid for useless services? They have already 
        moved on to their next victims and now, since they already have your money, 
        they will no longer give you any of the promised support because that 
        is not how they make their money. You've been taken in, and they are already 
        done with you.
 There is no more incentive to spend time with you and to refer you to 
        jobs if there is no other way to make money off of you.
 Experienced professional models with established portfolios and composite 
        cards who are looking for the jobs that these consultants offer don't 
        need what they are selling. An aspiring model with no portfolio needs 
        to invest in quality professional tools and have no business trying to 
        book model jobs. See the issues here? The model consultants use model 
        jobs as bait to sell services to models, when realistically the only models 
        who qualify for the jobs don't need what they are selling.
 With these kind of risks associated with so-called model consultants and 
        model managers, why even bother? There is better information and career 
        tools available at no charge on modeling resource sites like Tampa Bay 
        Modeling and Independent Modeling, and there is no risk involved to use 
        these sites. Be safe. Don't take risks when there is not need to.
 Speaking of risks, we also have another group going around offering models 
        free things.
 TFP 
        Photography ScamsTFP, which stands for "Time For Prints", is a practice in which 
        professional photographers offer free photography services to models. 
        TFCD, which means "Time For CD", is the exact same thing, except 
        that the model receives their pictures on a CD-ROM instead of prints.
 Hell, sign me up. Can I go to a store and get free clothes because the 
        business needs practice selling clothes and the clothing manufactures 
        need practice perfecting their clothes? Nothing that is good comes free 
        or easily.
 Let me tell you this much. Professional photographers are in a business, 
        and they are in business to make money. If they are not, then they either 
        don't know anything about business and won't be any help to you (or to 
        themselves, for that matter), have some other form of payment or benefit 
        in mind that may not be in your best interest, or they could be amateurs 
        posing as professionals as well as the other reasons. You truly get what 
        you pay for, and if any offer is too good to be true, it usually is.
 As a professional model, I understand that careers require an investment 
        in professional tools. I'd much rather check out the professional portfolio 
        and the references of genuine professional photographers, know who I am 
        dealing with, and then PAY for what I need instead of messing with these 
        questionable TFP things. This way, I minimize my risks, save a lot of 
        time by not running around and scheduling "shoots" unnecessarily, 
        and am ensured that I will get the professional pictures and composite 
        cards that I need.
 While most people think that getting things for free is great, there have 
        been a lot of bad things happening to models lately with TFP and the professional 
        models will avoid TFP offers, especially since anyone can now go to the 
        store, buy a cheap digital camera, declare themselves a professional photographer, 
        and go around offering TFP in order to meet pretty girls. Models do not 
        need amateur photographers who are not honest about their experience and 
        qualifications and we do not need guys with cameras who are only doing 
        this as a hobby and/ or as a means to meet "hot girls" and to 
        try to get laid. We need professional photographers, dammit, and if you 
        actually need a portfolio, you're going to need to invest in one. You're 
        going to need to pay a professional photographer.
 While established professionals sometimes do collaborate with other professionals, 
        I don't know of any professionals who will undermine their market and 
        offer free shoots to models who are not yet established and who need to 
        invest in portfolios, as this is just stupid and it is bad business. Most 
        of us get into business to make money, and if we are making money and 
        see other professionals who also make money and who we want to collaborate 
        with (i.e. photographers and models who already have portfolios and careers 
        and are not in the market for what we usually offer as a service), then 
        we consider it. Do realize, however, that this is not a common practice 
        and is the exception rather than the rule. If anyone offers me anything 
        for free, I am going to be rightfully suspicious of the offer, their professionalism, 
        and their motives. If you offer me anything for free, you better be who 
        you say you are and you better have all of your ducks in a row. Anyone 
        who offers free services should be scrutinized much more than normal because 
        of the potential for unethical motives and model scams. In one case, there 
        were more than one so- called professional photographers doing TFP shoots 
        with models and then selling the pictures and making money off of them 
        without paying the models. It gets worse. Many of these deals involve 
        shooting the models in "sexy" poses wearing casual clothes, 
        swimwear, bikinis, and lingerie and then selling the pictures to 900 dating 
        lines and advertisements for adult businesses. You have to wonder what 
        the catch is. If you DO take a risk and do TFP, make sure that you don't 
        sign any release which gives the photographer all of the rights to the 
        images. Models aren't in business to work for free, either, and if the 
        pictures are intended for sale to legitimate and non- adult business, 
        then we need to get paid, too. The porn/ 900 line/ adult stuff, however, 
        is unacceptable regardless of the pay, as it will cripple or destroy a 
        modeling career.
 What is their motivation and how to they intend to benefit from the TFP 
        photography? This is a question that you must ask and get an answer on.
 TFP used to mean "a collaboration between qualified professionals". 
        This is no longer the case. To most, it now means "build a professional 
        portfolio for free", which is not the way to get the professional 
        results that you need and it doesn't easily work. The term TFP has been 
        hijacked, and there is a lot of confusion over that. We intend to educate 
        people in the original meaning of the term and how professionals need 
        to invest in professional portfolios.
  This is 
        our gift to professional models this holiday season; the gift of good 
        advice with no strings attached. Merry Christmas, and we'll make you happy 
        when we see more of you all next year! ~ 
        Danielle Cooper, Editor Tampa 
        Bay Modeling Clearwater 
        Beach, Florida 
 
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