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Friday,
August 25, 2006
Tampa
Model Scams.
What do you suppose the biggest model scams in the Tampa Bay modeling
industry are? Are they model agency scams? No. Are they model portfolio
photography scams? No, again. The biggest threat to the Tampa Bay modeling
industry continues to be model job scams, and they are now joined by model
consultation scams and resell scams. There are a lot of them, and they
are growing fast. All three of them use deceptive tactics to market services
or products to models, and that’s technically fraud.
Here we are, thinking that we were going to dig in and fight model agency
scams, and an analysis of the Tampa Bay market revealed much bigger fish
swimming around and eating models. Compared to these, agency scams are
nothing. What are we going to do to some of these agencies? Nothing, really.
We are going to post a model agency scam fighting resource section on
this site and then let the agencies do it to themselves. We have much
larger scams to deal with at the moment, and it’s going to take
a prolonged effort that will last for years. Will it be risky to us and
to the professionals who assist us? Not much at all. We are simply going
to take the high road and bombard them from high above with superior ideas
as we flood the market with even more of the free tools and content that
many of them have been taking and trying to bait models with. Model will
be educated to recognize them for what they are, the models will know
the true source of the tools and ideas that the scams are ripping off
and trying to sell back to them, and we will devalue the dollar value
of those tools and ideas because we will flood the market with more of
them that are more advanced and are available free of charge. We may not
be able to totally stop these scams in Tampa Bay, but you can bet that
we are going to be putting a hurting on them that they will feel in their
bank balance to the tune of up to a 75% reduction in the business that
they do.
If we only save one model, it is worth the effort.
Do you want more specifics about these industry jokes? Here ya go, in
nutshells.
Model
Job Scams
So-called professionals advertise for model jobs, and
then they turn the go-see into a sales consultation for products and services.
This type of scam is not new, and it remains the most common modeling
scam in Tampa Bay.
Quick advice? Never buy what people try to sell you at a go-see for a
model job. You are there for the consideration of being booked into a
model job, and it is unethical and unprofessional to be baited into a
sale. Models send in their composite cards, a resume, and a cover letter
to companies when they want to be considered for a job. If your material
is professional enough to be invited to the go-see, then they should not
be able to tell you that it is bad and then try to sell you photography
sessions or comps when you get there. We’ve heard stories where
the business tells the models that they don’t know how good of a
model they are until they get a portfolio from them, and that they cannot
consider them for the job unless they buy a service through them. If you
are told this at any go-see, you need to get up and RUN. Once you are
safe, you can then fight back by reporting the deceptive trade practice
(also know as fraud), to your local authorities and the FTC. Why REPORT
IT? Simply because they are a scam that will hurt more people
if they continue, and the model needs to realize that they were professionally
insulted and disrespected because the scam tried to trick them into buying
something that they did not need! Are you going to put up with someone
who tries to hurt you? If you don’t deal with it, they will continue
on and hurt someone else!
We suspect that model job scams may be making going through an agency
seem to be safer, which means that these scams are the life support keeping
many agencies in business because models think that bookers will screen
out the real jobs for them, which usually is not the case in reality.
These scams are actually easy to figure out and avoid, and we teach model
how to do it in our MODEL
JOB SCAM resource.
Model
Consultation Scams
These are becoming more common and may eventually become
a greater threat to the careers of models than model job scams currently
are. Many of these scams are also Model Management Scams, where the consultant
promises to manage the career of the model (hard to see how they will
do this if they can only make money by breaking the law, as you need to
be a licensed model and talent agency in order to legally make money from
booking models into jobs. Do you actually think they will help models
find jobs if they can’t get paid?).
A so-called modeling expert who is acting as a consultant is little more
than an unlicensed agency. They lure the models in with the promises of
jobs only to turn around and sell them something. We have never seen a
model consultant who has turned out to be legitimate, and we recommend
that models avoid them. If you need a photographer to do your portfolio,
you can easily find a professional photographer on your own; you do not
need some con artist to refer you to one. A professional photographer
who is in the business of doing modeling photography is far more qualified
to evaluate what a model needs in their portfolio than a so-called consultant
who is only in business to refer people to themselves to someone else.
If you are an established, professional model who already had a portfolio
and you go to some model job go-see just to have some consultant pitch
you services that you do not need, then that is misleading and it is against
the law. If they tell you that they can only refer you to the job if you
pay for a portfolio from them so they can evaluate you, that’s a
bait and switch. It is criminal, and it needs to be reported so they cannot
scam others.
If your portfolio and comp card is good enough to get you into the go-see,
then they have no business trying to tell you that it is no good so they
can try to sell you something.
Resell
Scams
Both model job scams and consultation scams are often
also Resell Scams. What is a resell? It is a form of plagiarism, but it’s
even worse in some ways. First seen in model resource sites, resell scams
use the Internet and other means to research what is out there. When they
find information and ideas that they can use, found often on free modeling
resource web sites, they take it and try to sell it back to the models
that they are pitching services to.
Models are often looking for jobs. There are many good modeling jobs on
free modeling web site job boards that are harvested and then sold to
models as “job leads” by model management scams and model
consultation scams. A lot of these models are unaware that the hot leads
that they are paying for are easy to find on the Internet and are available
for free.
Entire concepts can be ripped off, too. Modeling resource site Independent
Modeling has been a victim of this for years. Model photographers, model
managers, model agencies, and now model consultants have studied the free
information on the web site and have used it as material to sell to models.
These same people call the site a scam, even though they are taking the
ideas and using it to lure models into their scams.
Think that you might be getting a deal for paying someone to do all of
the legwork and gather modeling information as part of a service that
they sell you? Think again. If they rip someone else off and steal things
from other people, they have proved that they are unethical and dishonest.
What’s to stop them from ripping you off, too?
~ Danielle
Cooper, Editor
Tampa
Bay Modeling
Clearwater
Beach, Florida
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