Tampa Bay models on Tampa Bay Modeling.Tampa modeling portfolio photography services, Tampa model testing photography services, modeling portfolio books, modeling composite cards, comp cards, zed cards, and services for professional modeling career tools. These services are not free, and require an investment into your modeling career!Tampa Bay Modeling features, articles, tutorials, interactive tutorials, anecdotes, stories, tools, paperwork, and more.Risks for models, modeling scams, and protecting the integrity and the marketability of your modeling career.Tampa Bay modeling scams.Tampa Bay Modeling model job board section for model Go-See information and casting.Tampa Bay Modeling resources, including career tool links, contracts, vouchers, scam fighting agreements, forms, and other tools.Tampa Bay Modeling contact information and our monthly modeling mail bag for the answers to your questions.  
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First modeling portfolio picture of a Tampa model on Tampa Bay Modeling. All portfolio photographs, unless otherwise noted, by C. A. Passinault, lead photographer for Aurora PhotoArts Tampa Photography and Design, as well as Director of Tampa Bay Modeling. C. A. Passinault is a top photographer, as well as a modeling expert.Second model photograph on Tampa Bay Modeling. Click on the image for an anecdote of the modeling shoot which produced this picture.In this third picture, you can see why the Tampa Bay area is one of the best in the world for modeling portfolio development work. Photograph by Tampa photographer C. A. Passinault.Image four of our online portfolio of another Tampa model. This photograph, if we are not mistaken, was taken on location in the Tampa Bay area. The best modeling portfolio photographs are location shots.This is another great picture. This is the fifth model photograph on Tampa Bay Modeling. Pictures featured in our thumbnail array may not be the same as those of models which are in our featured model section, but often, they are one and the same.Unmatched in any Florida modeling market. The quality of this image is excellent! Photograph by C. A. Passinault, our resident photographer and modeling expert.Another top Tampa model gets their look on. The best models can obtain a wide range of looks, as you can see when you look at other pictures of this model!Is it any wonder why more and more companies and art directors are booking independent models without going through an agency? Proof that you can be a professional model, with a lucrative career, without being dependent upon an agency to find and book modeling jobs!Another awesome photograph of a Tampa model by modeling photographer C. A. Passinault, lead photographer Aurora PhotoArts, and director of Tampa Bay Modeling.For modeling portfolio work in the Tampa Bay area, nothing beats location work. Studio photography is not nearly as cost effective, or appropriate, for modeling portfolio work.Keep in mind that this picture, for a modeling portfolio, was taken by a qualified modeling portfolio photographer, C. A. Passinault, for a specialized, professional market, which is modeling. A wedding photographer or a portrait studio will not be able to give models what they need for an effective modeling portfolio, as you have to know what you are doing!This is the 12th picture in our Tampa Bay Modeling online portfolio. Yet another Tampa model shows a marketable look in their portfolio. The best models are capable of the most looks, and are not locked into a single look!Agency model or independent model? It doesnt matter, anymore, especially in Tampa Bay. Professional models like this one can be booked without going through an agency, saving both the model and the job agency fees.Modeling portfolios need at least six looks, and by looks, we mean different looks. A composite cards needs at least five, on average, with a headshot on the front, and four different looks on the back of the comp card. This Tampa model is demonstrating a marketable look right now, in this photography. Picture by C. A. Passinault.
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TAMPA MODELING PORTFOLIOS

THE MARKETABILITY OF A MODEL DEPENDS UPON THEIR PORTFOLIO

By C. A. Passinault
Director, Tampa Bay Modeling
Lead Photographer and Designer, Aurora PhotoArts Tampa Photography and Design

This article is a professional, educated opinion, and should not be taken as advice of any kind. Use at your own risk; anyone doing anything described on this site assumes complete liability.

DANGER! NEVER, EVER BUY A MODELING PORTFOLIO FROM ANYONE WHO IS ADVERTISING A MODELING JOB. ONLY INVEST IN A PORTFOLIO FROM A QUALIFIED PROFESSIONAL WHO IS HONEST ABOUT WHAT THEY ARE SELLING!

CAUTION! GET EVERYTHING IN WRITING! NEVER DO ANY PHOTOGRAPHY SESSION WITHOUT A WRITTEN AGREEMENT READ AND SIGNED BY ALL PARTIES INVOLVED! MAKE SURE THAT YOU OWN AT LEAST 50% OF THE RIGHTS (COPYRIGHT) OF YOUR PORTFOLIO PHOTOGRAPHS, AND THAT YOU CAN FREELY USE THEM TO PROMOTE YOUR CAREER, WHICH INCLUDES PUBLISHING THEM ON YOUR WEB SITE. OBVIOUSLY, NEITHER YOU, NOR THE PHOTOGRAPHER, SHOULD BE ABLE TO SELL THE PICTURES TO ANY THIRD PARTY WITHOUT RENEGOTIATING A WRITTEN AGREEMENT WITH MONETARY COMPENSATION INVOLVED, AND SUCH AN AGREEMENT HAS NO BUSINESS AROUND ANY PORTFOLIO PHOTOGRAPHY SESSION. STICK WITH JUST GETTING YOUR PORTFOLIO PHOTOGRAPHED, AND NEGOTIATE OTHER THINGS AT ANOTHER TIME, IF THEY APPLY. KEEP IT SIMPLE, AND DON’T GET BURNED!

A modeling portfolio is a printed book with prints of photographs demonstrating the variety of looks which a model can obtain. The wider the range of looks, and the more variety demonstrated, the more marketable the model is; the best models can pull off a wide range of looks. Professional models have books, and art directors are used to reviewing them during the modeling job interview, called a go-see, as they consider if the model has the right look that they have in mind for their modeling jobs.
Since most professional models invest in books, and use them, and other models are competing against them for the same jobs, it is very difficult to compete against those models and book a modeling job without a printed modeling portfolio book. Art directors also expect professional models to have them.
Although modeling portfolio photographs on the web site of the model, or online portfolios, can augment and enhance a physical portfolio, those means, since little career investment is needed to create them, and it is less convenient to show such pictures at a go-see, are no substitute.
Since it is very difficult to mail an expensive portfolio to a prospective modeling job, composite cards, or comp cards, are used instead. A composite card is a two-side card, usually 5 X 7 to 8 X 5 ½ inches in size, which show highlights of the portfolio of the model. A typical comp card, also called a zed card, usually demonstrates five looks, with a headshot photograph and a name on the front of the card, and four more mid to long shots, each of a different look, on the back of the card. The model’s stats are also printed on the card, Models have to have established portfolio books, obviously, before they can have their comp cards made.
The way that the process of putting together a good modeling portfolio for marketing the career of the model is this:

1. Find and book a photographer who specializes in modeling portfolios. Look at their portfolio to make sure that they have experience photographing models, and that they can give you the pictures that you will need. A wedding, portrait, or consumer photographer is not going to be able to give you an effective modeling portfolio, so forget that. Consumer photography is innapropriate for modeling portfolios, and it will cost you jobs, as you will look like an amateur model, especially when you are competing with professional model who have invested in portfolios created by experienced professional modeling photographers. Creating effective modeling portfolios is a specialized field of professional photography which often requires years of experience. Fewer than 10% of photographers in any given market will be able to pull it off. Make sure that they have lots of pictures of local models in their portfolio, and ask for references. Also, ask lots of questions about modeling, and see if they know what they are talking about. Do not book a photographer without a printed portfolio book, a professional web site with a .Com domain name, and references. Avoid new photographers. Avoid photographers with a lot of nude and high risk work in their portfolio; is their portfolio appropriate for the marketing of your modeling portfolio? Also, trust your instincts. Do you feel that you can trust the photographer? Does anything feel off?
Other tips:

A. Avoid photographers who shoot by a clock, and by the hour; they will either feel inclined to rush the session, which will hurt the quality of their work, or they will take their time and charge you more than they originally quoted, and more than you want to pay, holding the pictures from your session hostage until you pay what they want. Pay them for the job, and if it takes 8 hours to get it done, so be it. You cannot rush modeling portfolios, and you need to look at the pictures as they are taking them, and ask questions, to see of you are getting what you need. Communicate before, during, and after the shoot!

B. Make sure that the photographer guarantees their work. A free reshoot is preferable to a refund. Don’t waste your time, especially time already spent.

C. Keep it family-friendly. Maximize your marketability as a model. Avoid photographers who try to get you to shoot risque, glamour, boudoir, nude, and tacky poses for a modeling portfolio. New models have no business doing high-risk modeling work, which is for experienced professionals only, and experienced models with the goal of specializing in that type of modeling! High risk modeling work will limit your marketability as a model! As a rule of thumb, stick with modeling portfolio pictures which you would not have a problem showing to your parents or children.
There are also a lot of men out there claiming to be photographers who want to see you with your clothes off. Taking pictures of you is one way to feed their need.

2. The minimum beginning modeling portfolio should show at least six looks, and the average modeling portfolio photography session required to obtain six looks is about 250 to 400 pictures. For variety, make sure that each look has a usable headshot photography, a mid shot, and a long shot. Your composite card, which is like a highlight of your portfolio, will need at least five looks, so that’s why a six look portfolio shoot is considered to be the minimum.

3. Your portfolio needs to be printed on acid-free photopaper of medium stock, and the prints should be placed in plastic inserts and arranged in a portfolio case with a three ring binder (matching the hole punch pattern of the plastic inserts, of course!). Leather cases work well, and you can get such empty books at any office supply store.
Most photographers are not printing companies, but they can edit your pictures and give you print-ready files to take to a printer. Don’t expect prints from a photographer if they do not advertise it. Also, if a photographer charges low rates and then tells you that they can provide prints for you at a given rate ($10.00 or more PER PRINT, usually), they will nickle and dime you like a wedding photographer. Ask for all of the edited picture files, as well as all of the originals, on a CD or Flash Drive, and see what they say then. Don’t be surprised if the “bargain” rate quickly skyrockets to an extreme amount ($700.00 or more, forget it).
For best results, book a photographer who will do it for a fair, flat rate, and whom will provide your image files to you at that flat rate. That way, there are no surprises, and no sticker shock. Don’t get ripped off by deceptively low rates which quickly get out of control after the shoot.

4. Portfolio book first, composite cards last. You can’t make your comps until you have a portfolio to base them on. Your modeling portfolio photographer should be able to help you design and set up your composite card file, and you can then take the file to any printing company have them printed. Remember that most photographers are not printers, and will not offer printing services. Those who do often bait models in with low rates, and then make the models spend far more that they usually would for expensive prints. Keep it simple, and keep your budget under control.

PUBLISHED 04/01/11

UPDATED 12/10/11

 

   

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